Pricing Strategy Explanation:

The property at 1347 Andenes Dr, Glendale, CA 91208 is priced at $1,595,000 based on a carefully calculated strategy to increase visibility and drive demand. By pricing it just under the $1.6 million mark, we take advantage of the search algorithms used by real estate platforms and search engines. The $1.6 million price point often acts as a cutoff for many homebuyers’ search criteria. Homes priced just below this threshold tend to show up in more search results, making the property more visible to a broader audience.

This strategy ensures that the property is seen by more potential buyers. Once interested buyers visit the property and experience its unique features and charm, we believe they will recognize the value it offers. The goal is that once they fall in love with the home, they will be more willing to make a competitive offer, ultimately driving the price up through negotiations.

Why Not Overprice First: Pricing a property too high initially, with the intention of later reducing the price, can negatively impact the property’s market perception. When a home is priced above its market value and then later reduced, potential buyers often perceive there’s something wrong with the property. They may assume it’s been sitting on the market for too long or that there’s an issue with the home that justifies the price drop. This can create a stigma that makes it more difficult to attract serious buyers.

By pricing the property right from the start, we avoid this issue, ensuring that buyers see it at a competitive price without the risk of an overpriced listing followed by a price reduction. We believe this approach leads to a faster sale, at the best possible price.

In summary, our pricing strategy aims to:

1. Maximize online visibility by staying just under the $1.6 million cutoff for search filters.

2. Attract more buyers by positioning the property as an appealing option within a highly searched price range.

3. Increase demand by creating a sense of value that encourages buyers to consider the home as worth the asking price, or even more, once they experience it firsthand.

4. Avoid negative perceptions that can arise from overpricing and price reductions, ensuring the property is seen as competitively priced from the start.

This approach is designed to leverage market dynamics and encourage strong interest in the property, leading to a favorable outcome for both the seller and the buyer.This works for us 95% of the time.